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Hi there 👋
I’m Andrew, a UX writing and content design leader with 10 years of experience developing user-centered digital products that drive adoption and retain users. Learn more →
ux writing +
content design
I create clear, useful, and engaging UX copy for websites and product interfaces. Content I develop helps users reach specific goals while aligning with brand tone of voice and company business targets.
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Content strategy
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Microcopy
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User flows
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Wireframing
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Design thinking
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Taxonomy & labelling
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Inclusive language
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Accessibility
work
content strategy + governance
I evaluate research data, user needs, and business goals to identify opportunities for growth, conversion, and activation. Then, I plan for the creation, launch, and governance of useful, usable content for websites and digital apps.
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UX content strategy
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User research
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Data analysis
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Content governance
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Content creation
style guide + glossary creation
I create style guides and glossaries of user-facing terms to maintain consistent tone, voice, and language across all channels. I manage design systems to allow all team members to produce clear, consistent, and user-centric UX copy.
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Tone and voice
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Grammar & mechanics
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Heuristic checklists
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Design systems
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Glossaries & word lists
user research + content validation
I utilize research data to understand user needs and identify pain points. I partner with UX researchers and work independently to validate content through user interviews, comprehension surveys, readability assessments, product testing, and journey mapping.
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User testing
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Data analysis
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User interviews
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Field studies
content auditing + quality assurance
With obsessive attention to detail, I review, assess, and optimize UI content for websites and digital apps. I use content heuristics and QA to identify grammar and localization errors, evaluate tone and voice, and analyze content for comprehension and accessibility.
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Cross-functional QA
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Content evaluation
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Data analysis
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Content optimization
copywriting + content creation
Foundationally, I'm a copywriter with experience in ad copy conception, long-form content writing, SEO, and branding. My work runs the gamut from playful content marketing articles and video spots, to killer CRM emails and landing pages that convert.
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Blog writing
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CRM
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Content marketing
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SEO
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Ad campaign conception
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Video scripting
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Landing pages
Get in touch ☺️
I'm always happy to share samples of my work or talk shop with fellow copy enthusiasts. Drop me a line sometime, and I promise I'll get back to you soon.
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